Hi, I'm Xi (Alessandra) 

​​​​​​​​​I design elegant and intuitive digital experiences where usability meets innovation. With a strong focus on scalable, user-centred solutions, I bring consistency and functionality to complex platforms across web and mobile. My skill set spans interaction design, UX strategy, product innovation, and user research—shaped by hands-on experience leading projects from discovery through delivery.

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Whether conducting usability testing, prototyping, or collaborating with cross-functional teams, I aim to align user needs with business goals and technical realities. My work has improved design-development workflows, strengthened brand coherence, and elevated the overall product experience.